HOBO & COMPANY
The idea is that while "home bound," which means returning or connected to one's home, you are simultaneously setting free and embracing adventure. It reflects the concept that the brand, HOBO, is a place where you can find comfort and connection with your roots (home), while also unleashing and indulging in thrilling adventures and experiences.
We started HOBO out of frustration with the disposable junk so many brands were throwing our way. Instead, we set out to create a carefully crafted collection inspired by the lives we live and the stories we’ve experienced.
HOBO is small—much smaller than people think. But that’s exactly what gives us the freedom to do things our way, to challenge the norm, and to take risks others wouldn’t dare. Sure, it means we face our fair share of setbacks, but when you’re driven by passion, no hit can keep you down for long.
Born from Passion, Built on Freedom
At HOBO, we don't just sell products; we embody a way of life. We were born from a love for caferacer motorcycles, skateboards, surfboards, and the open road. a brand on a mission to change how we see the world.
Simple, Sincere, Uncompromising
We believe that experiences matter more than possessions. We offer quality clothing and accessories, but we're about more than just style; we're about embracing life's adventures. Our name, HOBO, reflects the spirit of a free-spirited traveler, unburdened by convention.
All Are Welcome Here
HOBO isn't just a brand; it's a culture. We're an open door to creativity, where everyone, no matter their age, can celebrate what they love. It's about inclusiveness, authenticity, and boundless enthusiasm.
Reviving the True Spirit
In a world where fun has been marketed into factions, we stand for something different. We're about rediscovering the pure joy of the journey, whether it's riding a motorcycle, catching waves, mastering a skateboard trick, or simply embracing the thrill of life.
Individualism in Every Flavor
There's no single 'right way' to be yourself; it's all part of the same adventure. HOBO is about celebrating individualism in all its forms, whether you're into vintage aesthetics, quality craftsmanship, or simply finding your own path.
Moving Forward, Always
Since our Madrid journey began, we've spread our love for postmodernism, adventure, and the beauty of the open road worldwide. Our path forward? It's like shifting gears, always onward and upward.
Life's Grand Banquet of Fun
HOBO isn't just a brand; it's a grand celebration of life's vibrant flavors. It's like a big, fun party that embraces every form of enthusiasm, where every flavor of adventure is welcome.
Join us in the pursuit of freedom, adventure, and self-expression. HOBO is more than a brand; it's a lifestyle and it's waiting for you. Embrace the thrill of the open road with us.